San Francisco, CA – Roblox is expanding the infrastructure around its Creator Economy, adding new ways for developers to get paid, distribute games, reach players, and build experiences with AI. At this week’s annual Roblox Developers Conference, the company announced daily creator payouts through a new financial account, standalone game apps, browser-based play without installation, and an expanded suite of AI creation tools. The moves extend Roblox’s role beyond a platform where creators publish games into more of the business that surrounds those games.
Creators globally earned more than $1.5 billion on Roblox in 2025, up from $923 million in 2024. The company reported paying approximately $1.7 billion in the 12 months through June 2026. The financial centerpiece of the conference is Roblox Wallet, a Creator Hub-integrated account that will issue earnings every business day in real currency as holds clear. Wallet begins rolling out in December 2026 to eligible U.S.-based independent creators 18 and older. Roblox also announced Roblox Card, a card connected to a Wallet that functions like a debit card, planned for 2027, alongside the largest DevEx rate increase in its history, raising the exchange rate for creators 18 and older by 42%.
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“Our vision is bigger than just faster payments,” said Enrico D’Angelo, Roblox’s Chief Business Officer. “Wallet is the foundation to help creators grow from small businesses run by individuals into thriving big companies.” Roblox is also changing how players access games through its “Roblox Everywhere” initiative, which will allow creators to publish games as standalone apps on mobile, PC, and consoles. By the end of 2026, players will be able to join Roblox games in Chrome without installing software. On the AI front, Build, a new tab in the Roblox mobile app, generates a playable game from a text prompt, and since its alpha launch in New Zealand, creators have published approximately 9,000 games through Build, with 71% of those creators having never used Roblox Studio before.
