Indians have moved on from guidebooks and traditional travel agents. Travel has evolved into something that is not just about seeing places but about exploring, discovering, and experiencing cultures. This shift is largely due to the growing base of travel influencers in India who document their journeys, share honest reviews, and inspire people to pack their backpacks.
You will find a whole spectrum of content creators among Indian travel influencers – from solo backpacking tips to luxury vacations. They tell you everything: where they stayed, what they ate, what experiences they explored.
Why travel influencers are popular in India
India is vast and extremely diverse geographically and culturally. Influencers help audiences discover new destinations beyond what is popular. Content creation has become easier and more affordable with better smartphones and wider internet access.
Influencers operate in a wide range of sub-genres, many producing content in local languages. You will find recommendations for budget travel, luxury travel, and everything in between. The growing base of female travel influencers has inspired and encouraged safe solo travel for women, breaking long-standing stereotypes.
Top 10 travel influencers in India
Tanya Khanijow
Tanya is one of the most respected female travel influencers in India, known for honest storytelling and cultural exploration. She considers herself a digital nomad, a realistic sustainability advocate, and an entrepreneur. Her narrative-led vlogs with personal reflections have earned her 2.16 million YouTube subscribers and 1.1 million Instagram followers.
Aakanksha Monga
Her channel blends her two biggest passions: travel and personal growth. She is on a mission to help her followers live their best lives by sharing insights on personal development and mindset shifts. Recently featured on Forbes India’s cover, she has 1.4 million Instagram followers and 952,000 YouTube subscribers.
Bruised Passports (Savi & Vid)
This couple has visited over 100 countries together. They share videos about travel fashion, packing tips, and travel beauty. Pioneers of professional travel blogging in India, they have won awards from Outlook Travel and Travel & Leisure. Their story has been featured on Discovery Channel, National Geographic, CNN, Forbes, and BBC, and published as a best-selling book by Harper Collins. They have 1.2 million Instagram followers.
Shenaz Treasury
Shenaz connects deeply with audiences through honest conversations, humor, and real-life travel moments. She has been awarded by ET for spreading positivity around sustainable travel. Her conversational, story-driven reels and vlogs have earned her 1.4 million Instagram followers.
Brinda Sharma
Awarded Forbes Top 100 Creators 2022-2024, Brinda focuses on adventure travel content, mainly mountains. She travels globally and solo, making her a perfect influencer for female travelers. Her highly aesthetic visuals with editorial-style storytelling have earned her 1.5 million Instagram followers.
Anunay Sood
Anunay is admired for cinematic visuals and artistic travel photography. He has been featured by National Geographic India, CN Traveller India, and Lonely Planet India. His visual-first storytelling with minimal but impactful captions has earned him 1.5 million Instagram followers.
Isa Khan
Isa Khan is known for documenting solo journeys and creating relatable travel content for young Indian audiences. He was awarded Forbes Top 100 Creators 2024. His personal, diary-style content with strong emotional connection has earned him 1.5 million Instagram followers.
Larissa D’Sa
Larissa’s content focuses on meaningful travel experiences rather than just destinations. Her content is shot in a film-like style, making it super enjoyable to watch. She is a multi-award-winning content creator with 821,000 Instagram followers and 601,000 YouTube subscribers.
Vishakha Fulsunge
Vishakha is known for promoting women-led bike travel and adventure journeys across India. She is India’s first female motovlogger and holds five India Book of Records. Her high-energy, action-focused storytelling with strong empowerment themes has earned her 951,000 Instagram followers and 1.09 million YouTube subscribers.
Mallu Traveler
Mallu Traveler is one of the most influential travel creators in India, with one of the highest followings in the niche. He is known for detailed vlogs focusing on real experiences, local culture, and practical travel advice. His long-form, immersive travel vlogs have earned him 2.1 million Instagram followers and 2.7 million YouTube subscribers.
How brands can collaborate with travel influencers
Brands have found innovative ways to collaborate with these influencers. The most common methods include sponsored trips, hotel and airline partnerships, destination campaigns, user-generated content, and long-term brand ambassadorships. Some lesser-used tactics include affiliate product links and capsule collection releases.
The key is aligning with influencers whose audience matches brand values.
Instagram vs YouTube for travel influencers
Instagram has been huge for discovery and inspiration-related content. Creators with a more lifestyle feel tend to focus on Instagram as their main channel. YouTube creators excel at detailed itineraries and storytelling. Most brands use Instagram for awareness and YouTube for trust and conversion.
