Los Angeles, CA – Nearly a decade after the six-second looping video app shut down, a new one has arrived. Divine, which is not affiliated with Vine or its former owner Twitter (now X), launched to the general public on August 20, nine months after an earlier beta release. The app’s website states it “aims to bring back joy and creativity to short-form video,” adding that “unlike traditional social media platforms, it does not store your data on centralized servers.”
“Much like podcasting, this gives content creators full ownership over their content,” the company explained. “No single company controls or can delete your content.” Divine, inspired by the former short-form video app, also emphasized its commitment to providing “content that is free from AI slop.” It asserted that unlike TikTok, there is no algorithmic manipulation, meaning users can control their own feeds. Signing up uses key pairs through its server rather than an email or phone number, though there is no account recovery—without the private key, access is permanently lost.
Although Divine is not affiliated with Vine or Twitter, the company revealed that its library has imported “public Vine videos from archives created by volunteer archivists,” recovering around 170,000 archived clips. The app’s founder, an early Twitter employee who goes by the moniker Rabble, reflected on launching his passion project. “I want to see things that are creative and are human and that are weird,” he told CNN. “There’s a way in which AI generates this sort of mediocrity.” Divine has had more than 100,000 users join since its launch.
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Vine, which launched the careers of Shawn Mendes, Brittany Furlan, and brothers Jake Paul and Logan Paul, became a pioneer in the video content space when it was founded in June 2012 by Rus Yusupov, Colin Kroll, and Dom Hofmann. It was acquired by Twitter six months later for $30 million but struggled to compete with apps like Instagram and ultimately shut down in 2017. Meanwhile, Myspace is also planning a comeback, with co-owner Tim Vanderhook stating, “We are going to relaunch Myspace. We’re just waiting for the right time to do it.”
