The Indian pacer joins KL Rahul as an official brand athlete, with the collaboration aiming to co-create products tailored for the Indian fitness consumer
Boldfit, one of India’s fitness and sports gear brands, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. This collaboration deepens Boldfit’s unique positioning as a fitness brand built by athletes, for athletes, the brand stated in a press release.
Singh joins the Boldfit squad alongside KL Rahul, the brand’s very first investor. Singh brings raw energy and authenticity to Boldfit’s growing athlete-led movement. The announcement dropped via a cheeky, highly viral social media carousel featuring his chat with KL Rahul discussing joining the brand and Arshdeep’s snap avatar wearing the Boldfit merch.
What Arshdeep said
Singh, speaking about the partnership, said, “I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.”
What Boldfit’s founder said
Pallav Bihani, founder of Boldfit, shared his vision, “Singh coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”
KL Rahul’s reaction
KL Rahul, cricketer and also an investor in Boldfit, added, “Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.”
