Latest Brand News News
Unilever Doubles Down on Social Marketing, Commits 50% of Digital Budget to Creator-Led Campaigns
London, UK – Eighteen months after Unilever CEO Fernando Fernandez made a bold…
Influencer Marketing Has Matured — and Execution Is Now the Key Competitive Advantage
New York, NY – The influencer marketing landscape has undergone a fundamental transformation.…
Prime’s Australian Distributor Collapses into Administration with Nearly $8 Million in Debt
Melbourne, Australia – The Australian distributor for the viral influencer-backed drink Prime has…
How Creators Are Hacking ChatGPT to Land Brand Deals
AI assistants are becoming the new discovery engine for brands, and creators…
2026 Creator Trends: What Brand Marketers Need to Know Right Now
Influencer marketing has matured beyond experiments and pilot programs. In 2026, creator…
Boldfit signs Arshdeep Singh, strengthens its athlete-first fitness approach
The Indian pacer joins KL Rahul as an official brand athlete, with…