Disney is making a significant move into the creator economy with the launch of its first-ever creator conference, “Created in LA,” set to take place in Los Angeles starting September 17 . The event signals the company’s growing commitment to the creator economy, bringing together 350 creators, innovators, and industry leaders to exchange ideas and explore the future of creator-led storytelling .
Star-Studded Lineup and Strategic Deals
The lineup features some of the biggest names in digital content, including Dude Perfect, known for their viral trick-shot videos, and Dhar Mann, the creator behind a popular studio producing short-form inspirational content . Notably, Dhar Mann “just signed a deal with Disney to bring original content on the platform,” highlighting Disney’s strategic push to partner with top digital talent .
A Gathering of Industry Leaders
The conference will gather a diverse group of 350 creators, innovators, and industry leaders, creating opportunities to build relationships and unpack the business behind creator-led content . The event will be held at Disney’s historic El Capitan Theater in Hollywood . The addition of The Try Guys to the lineup further underscores the event’s appeal to a broad spectrum of digital content genres .
Disney’s Creator Economy Strategy
Disney’s decision to host a dedicated creator conference marks a significant moment in its relationship with digital talent . The conference demonstrates Disney’s recognition of the power and popularity of social media creators and its desire to build a community around creator-led storytelling . By bringing together traditional entertainment and new media, Created in LA represents a bridge between Hollywood and the creator economy .
