Pinterest is making it easier to facilitate affiliate in-app marketing opportunities with a new Amazon Storefront linking option that will enable Amazon Storefront creators to easily add affiliate links to their Pins.
Amazon Storefront enables creators to set up their own shop of recommended products within Amazon’s system, so they can showcase these products to shoppers and earn commissions from related sales. And now, Storefront users will easily be able to expand their promotions to Pins, boosting discovery potential across both platforms.
How the new feature works
As explained by Pinterest: “With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile, giving users another way to discover the products and recommendations from the creators they trust most.”
Pinterest said that the update will make it easier for creators to tag Amazon products on their Pins, with Pinterest automatically applying their Amazon affiliate information, “eliminating the need to manually add affiliate links or IDs.”
A valuable boost for creators
The integration could provide a valuable boost for Amazon’s affiliate scheme, while also giving creators more reasons to post to Pinterest and maintain their activity in the app.
According to Pinterest, more than 50% of its 631 million monthly active users come to the platform to shop, leading to more than 80 billion searches in the app each month.
Pinterest’s shopping evolution
The new feature is another step in Pinterest’s broader shopping evolution, as it seeks to become the mall of the internet, facilitating broader discovery and shopping activity in-stream.
The integration also positions Pinterest as an increasingly attractive platform for creators looking to monetize their content through affiliate marketing. By simplifying the linking process, Pinterest reduces friction for creators and potentially increases the volume of shoppable content on the platform.
What this means for marketers
For marketers and brands, the integration creates new opportunities to reach Pinterest’s highly engaged shopping audience through creator partnerships. As affiliate marketing continues to grow, platforms that streamline the process for creators will likely attract more high-quality content and engagement.
